Reputation

Reputation management

We manage client reputation and shield it from coordinated information attacks.

Risk prevention and crisis response. The work covers mention monitoring, plus removal and replacement of harmful content.

CAPABILITIES

Analysis and monitoring

Mention analysis across open sources

Identifying negative coverage

Monitoring of media, social platforms and blogs

Reputation risk alerts

Content management

Removal of unwanted information

Working with review sites and forums

Search results management (SERM)

Publishing material that represents the client

Protection and support

Response to reputation attacks

Countering disinformation campaigns

Producing supportive material on behalf of the client

24/7 monitoring and response

This is only part of what we do; methods are tailored to each case.

APPLICATION SCENARIOS

Reputation attacks

When a client is targeted by a smear campaign (most often on X (Twitter), Reddit and partisan blogs, occasionally in mainstream media or through paid posts from influencers), the team identifies who is behind it and shuts down the distribution channels. In parallel, supportive material is prepared and pushed out.

When publications contain fabricated facts or disinformation, an official rebuttal is drafted and distributed through the same channels where the false claims first appeared.

When competitors attack through Trustpilot, Google Reviews, Glassdoor and similar aggregators, demonstrably false reviews are removed via platform appeals and legal takedowns, while questionable ones are challenged. The remaining negativity is offset by organic positive reviews from real clients.

Digital footprint

Old publications block an investment round or entry into a new market. New materials are produced and published so that the focus of search results shifts.

Digital footprint cleanup before a job change or a major transaction.

Preparation for a high-stakes event: an election, a keynote, a closing. The team audits what is already known about the client in public sources and helps shape the right impression in the media.

Monitoring and control

Continuous monitoring of media, social platforms and the dark web, with timely risk alerts.

Locating and removing personal data references in the dark web and open databases.

Tracking shifts in negative coverage and assessing the threat level for the brand or the individual.

Timelines depend on the platform and jurisdiction: a single publication usually takes anywhere from a few days to a couple of months to take down, while a sustained reshape of search results takes several months. The on-call team responds to incidents within an hour, 24/7. All work stays within the laws of the country the project relates to.

Clients come to the team when they need to remove a negative review or get harmful content off the internet, and ask how to delete reviews on their own. The agency handles online reputation management and recovery after an attack, company due diligence, brand mention monitoring, and removal of negative content. A separate workstream covers reputation analysis and social media reputation, defense against smear campaigns and removal of compromising material.

Under attack — or worried you might be?

Our on-call team responds to incidents within an hour, 24/7. Share the basics and we'll assess the threat level, give you an action plan and per-platform timing.